News

Bangkok – 12^th June 2023 - SAIC Motor-CP Co., Ltd., and MG Sales (Thailand) Co., Ltd.—authorized manufacturer and distributor of MG cars in Thailand—would like to reiterate its status in Thailand’s diverse automotive market as an EV category leader by designating the month of June as “The EV Month.” Upon the 4^th anniversary of MG’s introduction of MG’s first EV model for Thai consumers, MG would like to boost confidence of current and prospect owners of EVs by MG with a special and monthly campaign named “EV FAMILY DAY” with offers like special interest plans and a 34-point EV checkup with no charge.

From a Far-Fetched Dream to a Category Leader with more than 10,000 Units on Thai Streets

Four years ago, EVs were known as niche and expensive automobiles. Yet, with a visionary decision based on market potential and possibilities, MG—grounded on an unshaken goal on convincing Thai consumers to “open their hearts” and embrace EVs as vehicles that are “easy” in both accessibility and usage—took a bold move to be a pathfinder with the introduction of the first electric SUV named NEW MG ZS EV on 20^th June 2019. The launch signifies a major and amazing turning point in Thai automotive industry as recognition and popularity of EVs among Thai consumers were ignited in just a short period of time. MG now keeps going with constant releases of EVs to fulfill every possible need and desire of consumers including MG EP, an electric station wagon; NEW MG4 ELECTRIC, a front engine, rear drive electric hatchback; as well as NEW MG ES, a new addition to electric station wagon category with an enhanced level of style and utility. Most recently, MG opened a new frontier with a Thailand release of NEW MG MAXUS 9, a 7-seather luxury electric MPV. As of now, MG is the brand with the most diverse options of EVs that can perfectly fit lifestyles of Thai consumers and the brand is also the category leader in Thailand with an accumulate vehicle registration as high as 10,000 units. These facts reaffirm MG’s determination in marketing efforts and in strengthening EV ecosystem in all aspects—particularly building MG Super Charge quick charging stations with 140 operational chargers nationwide, battery development and disposal, transfer of know-hows to young generations, as well as readiness in authorized service centers and personnel.

Mr. Pongsak Lertruedeewattanavong, Vice President of MG Sales (Thailand) Co., Ltd., said: “To celebrate the 4^th anniversary of the first EV launch in Thailand, MG is pleased to offer a 34-point vehicle checkup—including critical systems like a high voltage electrical system and ventilation system—with no charge for every owner of our EV models. This means our word of thanks to consumers’ trust when they choose MG. Reservation at every authorized service center nationwide is required and the campaign is available from now until 30^th June 2023. Furthermore, we are partnering with our authorized dealers to send a clear message that MG is a top name in EVs with various special activities and privileges under ‘MG EV FAMILY DAY.’ From 16^th to 18^th June 2023, we are going to have test drive days letting customers experience our entire EV range while a special 48-month payment with only 1.79 percent of monthly interest should convince current and prospect owners for purchases. To further strengthen our MG EV community, MG is going to organize a day trip in Ayutthaya entitled ‘Eat-Drive-Charge Carbon Free Road Trip’ from 17^th to 18^th June 2023.”