News

Bangkok – 30^th July 2024 – SAIC Motor-CP Co., Ltd., and MG Sales (Thailand) Co., Ltd.—authorized manufacturer and distributor of MG cars in Thailand—have won a prestigious prize of “No.1 Brand Thailand 2024” in the category of “EV Car” for three consecutive years. This award, as well as two previous ones, can be counted as evidence proving trust of Thai consumers and MG’s success in sustaining growth of the EV market in Thailand with a determination to simultaneously present new products and strengthen the EV ecosystem—with a fair and clear aftersales and service policy.

This remarkable milestone is a result of MG’s core EV strategy that is “Thoughtful in Every Dimension.” In details, MG as a manufacturer has invested more than 30 billion baht in total to expand the production facility in Thailand. At present, this production facility has an estimated annual production capacity of 100,000 units. To accommodate EV demands, a dedicated assembly line for EVs was completed recently along with a Cell-To-Pack battery production plant with an estimated capacity of 50,000 packs per year. During the past decade, MG is known to be a Chinese auto brand that have a proactive marketing approach with more than 20 billion baht of allocated marketing budget to bring amazingly new experiences to Thai consumers. On the aspect of sales and distribution, MG as a distributor is pleased to welcome customers with its current lineup of EVs featuring seven models in various vehicular platforms—from a two-seater electric sport roadster to a seven-seater electric MPV—to fulfill all needs of customers. Further than sales, MG as an aftersales provider welcomes current and prospect owners with 150 authorized showrooms and service centers nationwide along with 150 operational MG SUPER CHARGE charging stations. To further accommodate owners of MG EVs and enhance the expanding EV ecosystem in Thailand, nine dedicated showrooms and service centers for premium EV models of MG named “MG EVolution Showroom” are now in service.

In terms of EV ownership, MG is a brand that truly understand desires as well concerns of customers. Thus, an updated “Lifetime Warranty” on High-Voltage Battery, Electric Drive Unit, and Power Electronic Bloc was recently introduced to provide extra assurance to current and future owners of four models including a global EV model like NEW MG4 ELECTRIC, two e-MPV models with seven seats like NEW MG MAXUS 9 and NEW MG MAXUS 7, as well as NEW MG CYBERSTER. The aforementioned private-vehicle warranty involves unlimited mileage coverage that is not limited to the first owner only — applicable to the change of owners in the future. This major warranty update demonstrates MG’s confidence in its products—altogether with its quality—and a rock-solid intention to ensure long-term customer satisfaction.

Mr. Pongsak Lertruedeewattanavong, Vice President of MG Sales (Thailand) said: “No.1 Brand Thailand by Marketeer Magazine that has been awarded to MG for three years in a row is a symbol proving MG is a real brand with concrete strategies and actions in EVs. Sales is not our only priority, but we also equally prioritize customer service, EV technology development, investments in essential infrastructure, and excellent service. These are reasons why MG has reigned Thailand’s fast-growing EV market as a leader and a key player driving automotive industry forward. This honor solidifies MG’s accomplishment in our comprehensive business strategy. At the end of the day, we are committed to the development of products and services that are catered for Thai customers today and tomorrow.”