News

Ready for 'Passion Service', an Innovative After-Sales Service in Thailand

• MG continues to impress with a 40% increase in the total bookings of over 1,000 cars at the Motor Show 2016
• MG3, a complete subcompact, won the first place in the total bookings of over 600 cars
• NEW MG GS makes waves amongst customers with the highest number of test drivers
• MG further satisfies customer with 'Passion Service', an above and beyond customer service, first in Mobile Maintenance Service and Warranty Extension in Thailand 

MG Sales (Thailand) confirms the overwhelming positive response from customers at the 37th Bangkok International Motor Show with a total booking of 1,035 cars, a 40% increase from the previous year, with the MG3, the NEW MG5, the debut of the NEW MG GS and the NEW MG6.  At the same time, MG starts a new business strategy for its growing business by launching Passion Service, a new concept of confidence-inspiring and superior customer service that widens MG's range of above and beyond customer services and provides the highest customer satisfaction.

The MG3 remains a staple with a total booking of 632 cars, especially the two-tone Hatchbacks in Tudor Yellow/Black Top, Regal Red/White Top and Thames Blue/White Top. There has been an increase in the total bookings for the NEW MG6 and especially the NEW MG5 - which just won the 37th Bangkok International Motor Show’s “Car of the Year 2016” in the car engine under 1,500cc category - with a total booking of 217 cars. Customers confirm that the NEW MG5, a sedan that exceed all expectations in terms of value and fully meets drivers’ needs with its outstanding design and performance, with an emphasis on safety, while fully equipped with functions that provide convenience more than any other car in the same segment. The NEW MG GS is also receiving a consistent positive customer response, before and after its debut at the motor show, making it one of the most popular cars for test drives amongst customers. Moreover, the NEW MG GS has a total booking of 145 cars, which MG aims to deliver to customers as soon as possible.

“MG is steadily growing in Thailand. We aim to be one of the leading automotive manufacturers in Thailand. In the past 3 years, we have laid a strong foundation for growth in every aspect of the automotive business from the quality in manufacturing, technology and innovative in manufacturing, development in supply chain, development in dealer networking, sales management, and marketing, to the quality of after-sales services, to inspire confidence and the highest satisfaction of our Thai customers. It also shows our determination at MG to continually grow in Thailand,” said Mr. Wu Huan, President of SAIC Motor-CP, manufacturer of MG cars in Thailand.

MG looks to continuously ensuring the highest satisfaction of its customers, focusing on the development in manufacturing and Passion Service - a top-of-the-line after-sales service. Passion Service provides the most attractive benefits package, a better overall experience, and a great impression for every MG owner. Passion Services offers the 5 following benefits:

• First time in Thailand Mobile Maintenance Service to provide free of charge on demand automobile checkups via CALL CENTRE appointments.
• Warranty Extension of up to 4 years or 120,000 km, the longest warranty that exceeds all other competitors.
• 24/7 Roadside Assistance up to 4 years from MG experts who will be available anywhere and anytime.
• The customer is the main focus, so MG is providing a 24/7 Call Centre to serve as your travel buddy along the way.
• Courtesy Car for customer's convenience - a service that provides a car for customers to use during any repair process which takes more than 4 days.

“We firmly believe that Passion Service will be able to better answer customers’ needs. This concept of after-sales service will also be complemented with the development of MG showrooms and networking, increasing from 40 to 80 showrooms by the end of 2016 and thus laying down a stronger presence throughout the country,” said Mr. Pongsak Lertrudeewattanavong, Vice President of MG Sales (Thailand) Co., Ltd.

# # #